Majority Agency, Copywriting Intern
NBA G League | “Himothy”
There are hardcore hoopheads, and then there's Himothy: an NBA expert who knows everything there is to know about the NBA G League.
To start the 2024-25 NBA G League season we introduced Himothy with a commercial to get the fans hype.
As the copywriting intern, I wrote up a couple decks, created headlines, ideated and presented ideas internally, and made the creative director laugh.
Team:
Omid Farhang – CEO & Founder
Jorge Hernandez – CMO, Founding Partner
Micöl Rankin - Creative Director
Chris Baugh - Associate Creative Director
Nicole Bradley - Sr. Art Director
Sierra Wheeler - Art Director
Matt McLaren - Director, Brand Strategy
John Wright - Senior Strategist
Christine Presto - Senior Producer
Jeremiah Stephenson - Associate Producer
Holli Wilkins - Account Supervisor
Nathon Green - Account Manager
Awards:
Silver Addy - Television Advertising - Regional National Campaign
Silver Addy - Branded Content & Entertainment for Television