Majority Agency
NBA G League | “Himothy”
There are hardcore hoopheads, and then there's Himothy: an NBA expert who knows everything there is to know about the NBA G League.
To start the 2024-25 NBA G League season we introduced Himothy with a commercial to get the fans hype.
I ain’t write the scripts or nothing, but I WAS IN THE ROOM! Wrote up a couple decks, presented ideas internally, made the creative director laugh—and if you didn’t know, laughter fuels creativity. So basically… I created this whole concept.
Team:
Omid Farhang – CEO & Founder
Jorge Hernandez – CMO, Founding Partner
Micöl Rankin - Creative Director
Chris Baugh - Associate Creative Director
Nicole Bradley - Sr. Art Director
Sierra Wheeler - Art Director
Matt McLaren - Director, Brand Strategy
John Wright - Senior Strategist
Christine Presto - Senior Producer
Jeremiah Stephenson - Associate Producer
Holli Wilkins - Account Supervisor
Nathon Green - Account Manager
Awards:
Silver Addy - Television Advertising - Regional National Campaign
Silver Addy - Branded Content & Entertainment for Television