BLAC Internship
P&G | “Confessions of A Gainiac”
Gainaics are enthusiastically obsessed with the fresh scent of Gain products, which can make them a little Gain crazy.
You might catch them hoarding Gain products in a bunker or deeply inhaling their fresh-smelling sheets. Whatever they're doing, these super fans take their love for Gain to the next level.
In this campaign, my team and I honored the true Gainiacs (and we loved every whiff of it).
Confessions of A Gainiac
What does a day in the life of a Gainiac look like?
In this short spoof series, we humorously showcased exaggerated Gain enthusiasts, narrated by Frank.
Gainiacs Anonymous
Are you one of the many who have a secret (or not-so-secret) obsession with the fresh scents of Gain?
Gainiacs Anonymous is an interactive booth where fans can share their "extra" ways of using Gain products. Set up in major traffic areas like malls and bustling city streets, Gainiacs can reveal their wildest habits, hacks, and hints.
